Freshly was a ready-made meal delivery service founded in 2015 by Michael Wystrach and Carter Comstock. The pitch was simple: chef-prepared meals delivered fresh (never frozen), ready to eat in 3 minutes. No cooking, no meal prep, no thinking.

Understanding the Context

Just microwave and eat something that didn't taste like a TV dinner from 2009. Nestlรฉ USA acquires Freshly for up to $1.5 billion โ€” $950 million, plus an additional $550 million based on future growth milestones. Freshly is now available in 47 states (as the company would ultimately never ship to Montana) and shipping over 1 millions meals per week. Freshly meals cost between $8.99 and $11.79 each, depending on how many you order at a time.

Key Insights

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