MSN: Clearing crowded supermarket aisles lifts sales by 11.5% in field tests Additional product displays in supermarket aisles—so-called secondary placements—are intended to encourage impulse purchases. However, a new study by Mathias C. Streicher of the University of ...

Understanding the Context

AOL: 10 Grocery Shopping Mistakes You Should Avoid Making In The Meat Aisle 10 Grocery Shopping Mistakes You Should Avoid Making In The Meat Aisle Phys.org: Clearing crowded supermarket aisles lifts sales by 11.5% in field tests An aisle is a passageway, often between seating areas or shelves. Brides and grooms walk down an aisle at weddings, while you might head to the cookie aisle in the supermarket. According to a recent survey of US adults, more than a third of respondents experience "aisle anxiety" when grocery shopping. And 39% feel "overwhelmed" by all the options.

Key Insights

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Final Thoughts

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