Plant-based meat was once a growth market. In its glory days in the early 2020s, plant-based substitutes were fast moving from niche, pursued by a coterie of vegetarians and vegans who missed meat, to ... The decline of plant-based meat has brought with it something akin to an existential crisis for the plant-based sector overall.

Understanding the Context

After a brief boom in the 2010s, major plant-based brands are struggling ... There was a time when it seemed plant-based burgers were everywhere. Red meat was out, and a plant-based diet was in. But like many diet fads, that has changed in recent years.

Key Insights

And Beyond Meat, the ... Beyond Meat is shifting from a focus on plant-based meat alternatives to a focus on protein. Beyond Meat just inked a deal to distribute its new protein drinks. When Beyond Meat held its initial ... Plant-based meat may have slowed, but it hasn’t stopped and some investors and brands see opportunities to reignite growth by realigning pricing, technology and market strategy.

Final Thoughts

Major CPG players like ... FoodNavigator: Meat substitutes are only a small part of the plant-based market FoodNavigator: Is Beyond’s diversification the nail in the coffin of plant-based meat? That plant-based meat is in decline is now common knowledge. As affordability, taste and concerns around processing make plant-based alternatives less attractive to consumers, key players such as ... The plant-based meat sector is struggling. One need only look to one of the biggest names in vegan burgers, Beyond Meat, to see how weak demand can hit a business.

The situation isn’t helped by the ...