The plant-based sector hasn’t had an easy ride in recent years. After the meteoric rise of alternative meat and dairy, both categories have taken a hit. We’ve seen reduced sales, a lack of investment, ...

Understanding the Context

The rise of the plant-based movement has seen sales of alt meat, fish and dairy products soaring. Such is its success, the plant-based market is now valued at $23.89bn (€20.34bn) and growing at a CAGR ... The decline of plant-based meat has brought with it something akin to an existential crisis for the plant-based sector overall. After a brief boom in the 2010s, major plant-based brands are struggling ...

Key Insights

FoodNavigator: Meat substitutes are only a small part of the plant-based market Taste tests show that some plant-based foods can beat meat and dairy but it will take a culture shift for animal-free to dominate American plates. The plant-based market struggled to make progress amid a challenging environment last year, according to The Good Food Institute’s (GFI) 2026 State of the Industry Report on plant-based meat, seafood, ... Fast Company: Why are Europeans eating more plant-based meat than Americans? It’s not why you think Why are Europeans eating more plant-based meat than Americans? It’s not why you think It’s been a tough few years for plant-based food company Beyond Meat, but CEO and founder Ethan Brown has a plan for a comeback.

Final Thoughts

And as the company’s name suggests, its newest product won’t look much ... Plant-based meats have an image problem. It’s not flavor or appearance. Look-alike beef burgers, chicken-like nuggets and faux pork sausages often cook like meat — some even bleed and sizzle in the ...